0800 644 4170

In recent months, Avenues Dating has been inundated with requests from the media seeking fabulous single people for various television and magazine features.  It seems everyone is talking about over 50s dating!  As the UK’s number one agency for sophisticated, single people over the age of fifty, it’s an exciting time for us here at Avenues Dating.  We’ve always known that our members are special, but what is it that has attracted such media attention?

Firstly, the over 50s are more attractive, accomplished and, financially secure, than ever before.  But there’s more to it than that.  What our team of Personal Matchmakers value most about their clients is that they understand the true value of love.  Many of our clients have tried online dating… only to be horrified by the throw-away nature of its culture.

Our clients want to be valued as individuals.  They have achieved so much in life, both professionally and personally – to imagine being written off on the basis of criteria such as hair colour, or age, is just soul destroying.  “I have created an amazing lifestyle.  I want to share it with someone.” says Susie, 54, “I want adventure, passion and that magical feeling of having that special person around who is always rooting for you.  What I don’t want, is to sit in a bland coffee shop staring at a date who wishes I was younger and less sure of myself.  I want to be cherished. And in return, I can’t wait to be able to cherish someone in return.”

With stars such as Brad Pitt, George Clooney, Demi Moore and Courteney Cox falling into the Avenues demographic, the over 50s have never been hotter.  Forget about twee dates in dusty tea-rooms, our clients are at the beginning of a whole new, wiser and sexier journey.

George Clooney

Additionally, Avenues clients have worked out that the trivia of life isn’t worth sweating over.  The first halves of our adult lives tend to be dominated by inner struggles and insecurities.  We’re trying to ‘fit in’.  We’re trying to behave as people expect us to behave.  We fight for success at work while raising families.  Time slips away with little opportunity to consider who we really are and what we really want from life.  In contrast, by the time we reach our 50s, many people have developed a strong self of self…and a real understanding of the value of love and companionship.

For the team at Avenues, it’s wonderful news that our clients are now thought of as the most desirable single people in the UK…it’s something we’ve always known!

If you are interested in meeting an incredible new partner, please call our membership adviser, Victoria, on 0800 644 4170 for an informal chat.